Here are some ideas to keep your content fresh and inspiring
What goes on behind the scenes in your business? Your customers are engaging with your brand and by sharing a 'day in the life' you are taking them on a journey with you. You could include the making of your product, your creative process or designs of new product ideas. Customers love seeing what goes on behind the scenes and this helps build an authentic way to connect with them and builds trust.
Providing exclusive early-bird access to a new product launch via email is a great way to build loyalty with your customers.
The launch raise awareness of your new product, create hype and to generate sales through pre-orders. Your customer base will feel rewarded and are more likely to repeat purchase in the future.
Sharing recent best-sellers to your customer base will help inspire them with their next purchase. My top tip for taking this one step further is to personalise based on what they last purchased to make the email content even more relevant. This depends on whether you know what your customer's interests/preferences are.
We tend to seek reassurance before we purchase a product or service. Customer reviews help us alleviate risk and provide reassurance. A round up of customers reviews via email can help show how you have helped others with your products and the benefit and impact your products have had. It's very powerful in attracting new customers.
What inspired you to start your business? By sharing your story you can help build awareness and drive engagement to your brand. What is your vision for your business. We all have a story to tell, what's yours?
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