Does sending email marketing feels "icky"?
If you send the right mix of content and find the right tone of voice, it’s one of the most effective ways to keep in touch with your audience
Though often overlooked, email marketing is one of the most effective channels for reaching users who are either just beginning to consider purchasing your product or service, or who may be interested in your product or service.
By not sending email marketing, you miss out on a chance to serve your audience
Email Marketing is a fantastic way to connect with your audience and demonstrate how you can help them.
Remember, people have chosen to subscribe to your email marketing - they want to hear from you
It's an important distinction to make; a subscriber is someone who has chosen to opt into your email marketing by providing their email address. They have given you permission to contact them about your services or products.
So rather than feeling icky or salesy, see email marketing as an opportunity to serve your audience, to help them solve a problem they have.
Remember why you started your business in the first place, I would imagine it is to help people solve a problem in their lives in some way so email marketing provides you with the perfect opportunity to help your audience.
Balance a mix of promotional emails with other types of content
One of the reasons you may feel the ick is that you are sending too many salesy type emails, slow right down! There is no need to send promotional email after promotional email. Mix it up, share useful content that isn't all geared towards a purchase e.g. share content about your mission or a day in the life of your business or useful tips. Remember each customer is in a different stage of the buying journey so may need to get to know you a bit more first, ultimately the content you share is building brand awareness of your business, which will ultimately lead to sales.
Need any help with email marketing?
Book a call with me and I will share 2-3 quick and easy tips to transform your email marketing campaigns.
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