Getting to know who our customers are is beneficial for your business and your customers. By better understanding your customers wants and needs, we can best serve them with the right products &/or services, this is likely to lead to increased customer satisfaction and a better likelihood of them returning to repeat purchase.
When we start a business, we have some of our own preconceptions of who our customers are however it's important to validate these assumptions. This can be done in a number of ways.
Here are some top tips:
The reality is we may know very little beyond a list of email addresses. There are lots of ways to collect customer data for example what do your customer reviews say? What sort of feedback are you receiving about your products and services?
Book a free 15 minute discovery call where we can have a chat about your challenges. I'd love to help you save time and put some quick wins into place that can help you start generating sales from your marketing emails.