How well do you know your customers?

We often start out with an idea of who we think our customers are however often we can be surprised about who our customers really are. 

Why is it important to know who my customers are? 

Getting to know who our customers are is beneficial for your business and your customers. By better understanding your customers wants and needs, we can best serve them with the right products &/or services, this is likely to lead to increased customer satisfaction and a better likelihood of them returning to repeat purchase.

When we start a business, we have some of our own preconceptions of who our customers are however it's important to validate these assumptions. This can be done in a number of ways.

Here are some top tips:

1. What do you know so far?

The reality is we may know very little beyond a list of email addresses. There are lots of ways to collect customer data for example what do your customer reviews say? What sort of feedback are you receiving about your products and services?

2) What analytics platforms do you have currently set up?

  • Your email platform is a good starting point to see who is interacting with your email content.
  • What data insights can you obtain from your social media platforms? This type of data can help you understand demographics, how they are interacting with your content e.g. mobile vs desktop and what content they are engaging with
  • By having this information, we can see what is working and what isn't working. You might find that 70% of your paid marketing is consumed on mobile so try adapting more of your content to suit mobile.

3) Create a persona of your best customer

  • Start to build up a picture of who your best customer is e.g. She's between 25-35, lives in a city, has a family and shops frequently on Etsy
  • Don't worry if you don't have much to go on, the gaps can be filled in as you get to know your customer base.

4) Run a focus group

  • Running a small focus group, either virtually or in real life, is a great way to get to know your customers
  • It doesn't have to be expensive, you can use a product or service giveaway or a discount to incentivise your audience for a 1-2 hour session with you
  • Use that time to validate your assumptions

5) Listen to customer feedback

  • Implement simple customer feedback mechanics across social media and your website
  • This is a great way to get to know your customers.

Book a free 15 minute discovery call where we can have a chat about your challenges. I'd love to help you save time and put some quick wins into place that can help you start generating sales from your marketing emails.