The idea behind a lead magnet is simple: You're giving something away for free, and the only thing you ask in return is that the customer give you their email address so you can contact them at a later stage with compelling content about your business. Lead magnets help build relationships with potential customers and create a platform for future sales opportunities.
That being said, does a “free downloadable pdf” sound enticing? No one wants another PDF file, they want the benefit inside.
Which is why you need a competing & concise title to demonstrate the benefit and desirable outcome of your lead magnet, so your audience says OMG I need this!
Well first of all, it’s important to answer 3 key questions:
e.g. Busy mum entrepreneurs who need help growing their business
e.g. Admin tasks that can be outsourced to a VA
e.g. 8 hours saved per week meaning more time spent on focusing on what she does best
There are so many formats out there, however it’s best to start simple and go with something that is easy to create.
Here are a few format ideas:
The aim of the lead magnet goes beyond growing your subscriber list. It’s also a great way to provide a taste of what it would be like to work with you.
Once they are on your subscriber list they have already decided that they like you and want to find out more. Email marketing one of the most highly effective ways to build trust.
Email marketing is one of the most effective ways to market your business, because it allows you to reach people when they're most likely to be receptive. It also lets you tailor your message specifically for each person on the list.
So what lead magnet will you create for your business to start growing your subscriber list?