Even if this law doesn't pass, it still highlights how vulnerable businesses like yours are if they rely completely on social media for their marketing activity.
It's a risky move to rely completely on social media for business. The other risk is that Elon Musk or someone like him buys Meta and starts charging businesses to communicate with their followers, not as far-fetched as it may have seemed before.
If you rely on social media for your marketing activity then this is a risky move and now’s the time to consider other channels such as building an email list.
What control do you have over this? Well there has never been a better time to start an email list.
The first thing is to start building an email list—now.
Because email gives you:
It’s one of the best ways to build trust and generate repeat business and create loyalty with your audience