Mobile Optimisation Made Easy 

5 Essential Tips for Email Marketing Success

As a small business owner, you likely know the importance of email marketing in connecting with your customers and driving sales. But did you know that mobile optimisation is now essential for email marketing success? 

With more and more people checking their emails on-the-go, having mobile-optimised emails can make all the difference in boosting your open and click-through rates. 

In this blog post, we'll share everything you need to know about mobile optimisation for email marketing, including expert tips and best practices to help you see better results from your email campaigns. So if you're ready to take your small business email marketing to the next level, keep reading!

In this blog post, we'll discuss 5 essential tips for mobile optimisation in email marketing to help you improve the success of your email marketing activity.

Campaign Monitor reports that 81% of people prefer to open emails on their smartphones. 

This suggests that the majority of email opens happen on mobile devices, particularly smartphones. Therefore, it is safe to say that a significant number of people open emails on mobile devices globally.

1. Keep it simple

When it comes to mobile optimisation in email marketing, less is more. 

Keep your emails short and to the point, and avoid cluttered designs. Make sure your emails are easy to read and navigate on smaller screens. 

Use simple fonts, and make sure the text is large enough to read without zooming in. 

Also, make sure your call-to-action (CTA) buttons are easy to click on a smaller screen.

2. Preview your designs in mobile mode

Before hitting send on your email, take a look at how it will appear on mobile devices via your email platform. With more and more people accessing their emails on smartphones and tablets, it's essential to ensure that your message looks great and is easy to read on smaller screens. 

Double-check the formatting, font size, and images to make sure they are optimised for mobile viewing. For example, some images stack on top of each other for mobile but appear side-by-side on Desktop, this might be ok but it's always good to check beforehand. By taking this extra step, you can ensure that your message will be well-received and effective, no matter where your audience is reading it.

3. Optimise Images 

Images can add visual appeal to your emails, but they can also slow down load times, which can be frustrating for mobile users. To optimise images, make sure they are compressed, and their file size is minimised without compromising quality. Also, use alt tags to describe your images, as some email clients may not display them correctly.

4. Use a Single Column Layout

Using a single column layout is an effective way to optimise your emails for mobile devices. It ensures that your email content is easy to read and scroll through on a smaller screen. Also, using a single column layout makes it easier to design your emails, and it reduces the risk of broken layouts or elements..

5. Test and Analyse Your Emails 

The final essential tip for mobile optimisation in email marketing is to test and analyse your emails regularly. Test your emails on different devices and email clients to ensure they look and function correctly. Also, analyse your email performance regularly, such as open and click-through rates, to determine what works and what doesn't. Use this data to adjust your email marketing strategy and improve your results.

By following these 5 essential tips, you can improve your email marketing success and reach a broader audience on mobile devices. With these tips, you can ensure your emails are easily accessible and readable on mobile devices, and your email marketing strategy is optimised for success.

Interested to know more about how email marketing can accelerate your business? schedule a call to find out more.
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